Instagram x Hedley & Bennett "School of Hustle"

School of Hustle: A summer camp themed day-long educational summit

Instagram x Hedley & Bennett "School of Hustle" Entrepreneurial Summer Camp

Instagram x Hedley & Bennett "School of Hustle" Entrepreneurial Summer Camp

Instagram partnered with kitchen workwear startup Hedley & Bennett to host their first School of Hustle event. Aptly described by Fast Company as “entrepreneurial summer camp,” School of Hustle provided a hand-picked list of hundreds of entrepreneurs with a world-class day of learning in a colorful, whimsical setting.

Involvement:

Involvement:

Event Layout

Run of Show

Brand & Sponsor Activations

Budget Development & Management

Vendor Procurement & Management

Transportation Logistics

Event Execution

Load In & Strike

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 Moderators and panelists included Instagram COO Marne Levine,  DryBar  Founder Alli Webb, Chef and Restaurateur  Roy Choi ,  Williams Sonoma  President Janet Hayes,  Tender Greens  CEO and Founder Erik Oberholtzer and  The Hundreds  Co-Founder Bobby Kim.

Moderators and panelists included Instagram COO Marne Levine, DryBar Founder Alli Webb, Chef and Restaurateur Roy Choi, Williams Sonoma President Janet Hayes, Tender Greens CEO and Founder Erik Oberholtzer and The Hundreds Co-Founder Bobby Kim.

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 Participants registered and received their custom School of Hustle swag backpacks as they entered into the main thoroughfare where the muralists had already begun their day.  Road Soda prepared to host cocktail hour with bespoke teas, lemonades and cocktails from their Airstream.  Photo moments complete with swings, faux archery, a tent and ball pit made 100% Instagram-able moments at every turn.

Participants registered and received their custom School of Hustle swag backpacks as they entered into the main thoroughfare where the muralists had already begun their day.

Road Soda prepared to host cocktail hour with bespoke teas, lemonades and cocktails from their Airstream.

Photo moments complete with swings, faux archery, a tent and ball pit made 100% Instagram-able moments at every turn.

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