Instagram x Hedley & Bennett "School of Hustle" Entrepreneurial Summer Camp
Instagram partnered with kitchen workwear startup Hedley & Bennett to host their first School of Hustle event. Aptly described by Fast Company as “entrepreneurial summer camp,” School of Hustle provided a hand-picked list of hundreds of entrepreneurs with a world-class day of learning in a colorful, whimsical setting.
Run of Show
Brand & Sponsor Activations
Budget Development & Management
Vendor Procurement & Management
Load In & Strike
Participants registered and received their custom School of Hustle swag backpacks as they entered into the main thoroughfare where the muralists had already begun their day.
Road Soda prepared to host cocktail hour with bespoke teas, lemonades and cocktails from their Airstream.
Photo moments complete with swings, faux archery, a tent and ball pit made 100% Instagram-able moments at every turn.